How to Gift a Movie or Show from the Apple TV App on an iPhone

With a push towards digital content and the ability to stream your video from many devices, you may want to start sending digital movies as a gift to friends and family.

Apple has a robust library of movies and TV shows – some free, options to rent, and others available to purchase which you’ll own and can watch as often as you like.

Because you can download the Apple TV app on so many devices, like your phone, tablet, computer, or smart TV, gifting a movie is a cutting edge idea. We’ve got steps so you can do this from the convenience of your device.


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Get ready to gift!

The process is easy to complete, but you’ll want to make sure you’ve got a few things taken care of first.

  1. Note that you CANNOT gift directly from the Apple TV app – you must do this from the iTunes Store app even though you’ll watch the movie later in the Apple TV app.

  2. Make sure you have the iTunes Store app on your iPhone. If you don’t have it, download the app from the App Store on your device.

  3. Be aware of the cost of the movie or show you want to gift. It won’t be free, and you’ll be charged the amount.

Gift a movie or show – Video guide


Gift a movie or show – Simple steps

As long as you’ve got the iTunes Store app installed on your iPhone, you can gift a movie or show. Here’s the steps:

  1. Open the iTunes Store app on your phone.
  2. Tap the Search icon and type the name of the movie or show.
  3. Select the movie or show, then tap the up arrow (the share icon) in the top-right corner.
  4. Scroll down and tap the Gift option.
  5. In the popup, enter the email address of the recipient then tap Next.
  6. Select a theme for the gift, then tap Next.
  7. Tap Buy (in the top-right) to confirm the purchase.

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Gift a movie or show – Guide with Images

This guide provides screen shots so you can easily complete the process as some of the actions might be a little tricky.

Step 1 – Open the iTunes Store app on your phone


Step 2 – Tap the Search icon and type the name of the movie or show

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Step 3 – Select the movie or show, then tap the up arrow (the share icon) in the top-right corner


Step 4 – Scroll down and tap the Gift option


Step 5 – In the popup, enter the email address of the recipient then tap Next

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Step 6 – Select a theme for the gift, then tap Next

Step 7 – Tap Buy (in the top-right) to confirm the purchase


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